November 13, 2024 – The Charlotte Hornets, in partnership with CrowdPlay and Fanatics, today announced its first-ever fan loyalty program, Buzz City Rewards. The 365-day fan-focused loyalty program – designed to enhance the overall fan experience and reward year-round engagement – reflects the Hornets’ ongoing commitment to deepening the connection between the team and its fanbase. Fans can easily access Buzz City Rewards through the Hornets + Spectrum Center Mobile App.

Buzz City Rewards elevates fan engagement by rewarding fans for their participation. Fans can earn points through various interactions, including attending games, spending at concessions and the fan shop, participating in team contests, reading articles, watching videos, and daily check-ins, as well as other activities. These points can be redeemed for exclusive rewards such as tickets, autographed memorabilia, official team merchandise, and unique experiences, giving fans more reasons to stay connected with the Hornets.

“Across the organization we have an increased focus on identifying ways to create deeper, more meaningful interactions with our fans, and Buzz City Rewards allows us to do just that,” said Hornets Sports & Entertainment President of Business Operations Shelly Cayette-Weston. “This program not only recognizes and rewards fan loyalty, but it also enhances the overall experience, whether they're at the game or engaging from home. This is yet another way in which we are elevating our fan experience."

Through the partnership between CrowdPlay and Fanatics, the program integrates the best in sports loyalty, fan engagement, and merchandise under one cohesive rewards system. By combining fan engagement with easy access to rewards, the Buzz City Rewards marketplace ensures a rewarding and convenient experience for every fan.

"We are thrilled to partner with Charlotte Hornets and bring their vision for fan loyalty to life," said Crowdplay Chief Executive Officer Andrew Pizzi. "With our shared commitment to enhancing the fan experience, Buzz City Rewards will offer fans a truly unique way to engage with the Hornets, strengthening their connection and celebrating their fandom all year long."

As the program evolves throughout the year, new features and rewards will be introduced, ensuring that the fan experience continues to grow, offering fresh and exciting ways to engage with the team.

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Visit https://www.nba.com/hornets/buzz-city-rewards to learn more.

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