The Philadelphia 76ers are excited to announce the launch of Society Rewards, a new, state-of-the-art fan engagement and loyalty platform in partnership with CrowdPlay and Fanatics. This platform brings unparalleled rewards and exclusive merchandise to 76ers season ticket holders.

“We’re thrilled to partner with CrowdPlay to launch Society Rewards for our Season Ticket Members,” said Michael Drobnick, VP, Ticket Sales & Services. “We’re confident that this new program will offer 76ers fans unparalleled opportunities to engage with the team. This platform is all about giving back to our members, creating deeper connections, and rewarding them for their year-round support in exciting and meaningful ways.”

Fanatics-Powered Marketplace: Integrated Merchandise Experience

Through CrowdPlay and Fanatics’ partnership to launch team loyalty platforms, Society Rewards features a robust marketplace at its core, seamlessly integrating the 76ers’ official online merchandise shop. Fans will be able to redeem points for the same high-quality merchandise available in the 76ers’ Fanatics store, including jerseys and autographed memorabilia. This integrated marketplace ensures fans have direct access to their favorite team gear as part of an all-encompassing rewards system.

"By delivering innovative loyalty engagement solutions alongside best-in-class partners, we are transforming how fans interact with the team,” said Andrew Pizzi, CEO and Co-Founder of CrowdPlay. “We are excited to expand our longstanding relationship with HBSE through Society Rewards, which is designed to offer 76ers fans more ways to connect with their favorite team while also providing unique rewards that resonate with their passions.

Built for 76ers Fans: Customized Engagement and Rewards

Society Rewards offers fans the opportunity to earn points for engaging with the team both at home and in-venue. From scanning tickets at games, reading team news, to participating in gamified in-game experiences, 76ers fans will be rewarded for their continued dedication. Season ticket members can redeem their points for everything from tickets to unique 76ers memorabilia and once-in-a-lifetime experiences.

Key features of the platform include:

• Fanatics-Powered Marketplace: Access to a wide array of 76ers merchandise.
• Gamified Engagement: Opportunities to win prizes through interactive game day experiences, both in-venue and remotely.
• Integrated Loyalty System: Earning rewards for engaging with the team in various ways, from scanning tickets at games to watching videos and listening to podcasts.
• Tailored Rewards and Experiences: Offering personalized rewards based on each fan’s interactions, from exclusive content to behind-the-scenes experiences and premium seating opportunities.

To learn more visit: https://www.nba.com/sixers/news/philadelphia-76ers-launch-society-rewards

‍