‍Philadelphia Flyers and CrowdPlay Announce Three-Year Extension Deal for Inside Edge Rewards

Philadelphia, PA – The Philadelphia Flyers and CrowdPlay today announced  a three-year partnership extension to expand the team’s Inside Edge Rewards program. The new agreement also includes extension options for year four and five. The cutting-edge fan loyalty platform is designed to elevate the fan experience by providing unique engagement opportunities and rewards for the Flyers' passionate fanbase.

"CrowdPlay has been an exceptional partner for us, consistently delivering results and always aiming to go above and beyond," said Philadelphia Flyers Chief Revenue Officer Todd Glickman. "We are thrilled to expand Inside Edge Rewards with CrowdPlay and look forward to continuing to enhance our fan and member engagement strategy alongside them."

For the past two years, the Flyers and CrowdPlay have successfully collaborated on the Inside Edge Rewards program. This partnership has yielded impressive results, with the platform boasting a 72% daily engagement rate and a 93% monthly engagement rate year-round. Launched prior to the 2022-23 season, the program has contributed to increased ticket member retention, proving to be a key asset to the Flyers' member engagement strategy. This success has set the foundation for the expanded partnership, promising even greater opportunities for fan interaction and loyalty.

"Our extended partnership with the Philadelphia Flyers is a testament to our shared commitment to elevating fan engagement," said Mike Cusano, COO of CrowdPlay. "Working closely with the Flyers has been incredibly rewarding. Together, we are committed to delivering even more value through Inside Edge Rewards, aiming to elevate engagement and satisfaction for their dedicated fanbase."

Inside Edge Rewards allows Flyers fans to earn points for their loyalty and engagement through various activities, such as attending games, reading articles, watching videos, and participating in interactive game-day experiences both at Wells Fargo Center and from home. This comprehensive approach ensures that every fan has the opportunity to be rewarded for their dedication, no matter how they choose to engage with the team.

The platform features a robust marketplace powered by Fanatics, offering a premier selection of rewards, including tickets, exclusive experiences, autographed memorabilia, and merchandise. This extensive reward selection enhances the fan experience and fosters a deeper connection with the team by allowing fans to choose rewards that best suit their interests.

CrowdPlay's managed service model has been instrumental in the success of Inside Edge Rewards, encompassing all aspects of the program from point administration and rewards fulfillment to marketplace operations. This approach ensures a seamless and engaging experience for fans, with the marketplace continuously refreshed with new items, seasonal sales, themed sweepstakes, and auctions, offering fans ongoing opportunities to redeem their points.

With CrowdPlay's recent partnership expansion with Fanatics as their Team Fan Loyalty Platform, Flyers fans can anticipate an enhanced fan experience for the 2024-2025 season. This will bring a wider array of redemption opportunities available through Inside Edge Rewards. In addition to these exciting developments, fans can also anticipate new features like Ticketmaster integration, where they can earn rewards for scanning their tickets. 

About CrowdPlay CrowdPlay is a leading provider of fan engagement and loyalty solutions, specializing in creating immersive and rewarding experiences for sports fans. Through innovative technology and a managed service approach, CrowdPlay helps sports teams build stronger connections with their fans and drive long-term loyalty.