For Immediate Release

Boston Celtics Partner with CrowdPlay to Introduce Innovative Loyalty Program

The Boston Celtics have partnered with CrowdPlay, a leader in sports loyalty, engagement, and rewards. With additional support from CrowdPlay partner Fanatics, this collaboration marks the launch of an innovative loyalty program designed to provide current Celtics season ticket members (STM) with an unparalleled 365-day experience.

The Celtics Loyalty Program, My Celtics Rewards, is crafted to redefine the fan rewards landscape, placing a strong emphasis on year-round engagement, data-driven insights, and curated content. The platform will integrate Fanatics' robust marketplace, providing a premier selection of rewards, including tickets, unique experiences, autographed memorabilia, and other items available for purchase from the Celtics' Fanatics online shop.

With the goal of eventually expanding the program to all Celtics fans in future seasons, My Celtics Rewards is designed to celebrate and reward Celtics fandom. Currently, Celtics STM can earn points through various activities, such as attending games, reading articles, listening to podcasts, renewing their season ticket memberships, and much more. They will enjoy a dynamic platform that encourages participation across various dimensions of the team's ecosystem, including gamified member experiences to foster engagement and fandom. Participating STM also have the opportunity to enter sweepstakes, and climb CrowdPlay leaderboards, creating an interactive and vibrant community of Celtics fans.

My Celtics Rewards also integrates Fanatics FanCash, which can be earned through various interactions and activities across the Fanatics ecosystem. FanCash enables participating STM to engage in a variety of activities, including purchasing merchandise, extending the reach of their fan rewards beyond traditional boundaries.

“We're thrilled to partner with CrowdPlay and look forward to enhancing our season ticket member experience together,” said Matt Griffin, SVP, Strategic Marketing & Business Operations at Boston Celtics. “We are confident that their innovative solutions will provide our loyal fans with more exciting opportunities to connect with the Celtics and engage year-round with our community.”

Setting a benchmark in fan engagement, the Boston Celtics’ 365 loyalty program allows fans to partake in exclusive experiences, fostering enduring memories and forging deeper connections with the team.

“We’re excited to partner with such an outstanding organization to deliver a platform that truly connects Celtics season ticket members with the team,” said Andrew Pizzi, Co-Founder & CEO at CrowdPlay. “As a Boston-based company and a lifelong Celtics fan, this partnership holds special significance. We understand the season ticket holder experience firsthand and are committed to using our expertise to create a unique, interactive platform that enhances fan engagement and loyalty throughout the year.”

Stay tuned for an exciting new chapter in fan engagement as the Boston Celtics, CrowdPlay, and Fanatics unveil a loyalty program that transcends the ordinary and sets the stage for an immersive, year-round experience.

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