Pittsburgh, PA – The Pittsburgh Penguins are excited to announce the expansion of their Black and Gold Premier+ loyalty platform, in partnership with CrowdPlay, to full Season Ticket Members (STMs) for the upcoming season. After a successful launch last year with select STMs, the Penguins are now offering the enhanced platform to their entire season ticket holder base, bringing exclusive engagement opportunities to more fans. 

The Black and Gold Premier+ program allows fans to earn rewards for virtually everything they do as a fan, including scanning tickets at games, engaging with team content, renewing their season tickets, and much more. It also offers a gamified game-day experience where STMs can compete for prizes from home or in-venue. This expansion demonstrates the Penguins’ commitment to rewarding their most dedicated fans and strengthening their connection to the team.

“We’re excited to build on last season’s success and bring the Black and Gold Premier+ platform to our full Season Ticket Members,” said Drew Praster, Senior Vice President of Ticketing for the Pittsburgh Penguins. “This platform deepens our engagement with STMs and gives them more opportunities to connect with the Penguins while being rewarded for their loyalty.”

Through the partnership between CrowdPlay and Fanatics to launch team loyalty platforms, the program integrates the best in sports loyalty, fan engagement, and merchandise under one cohesive rewards system, delivering an unparalleled experience for Penguins fans. At the heart of the program is an extensive marketplace powered by Fanatics, offering Penguins fans access to exclusive rewards, including tickets, unique experiences, autographed memorabilia, and merchandise from the Penguins Fanatics online store. This wide variety of rewards ensures that fans can choose the experiences and items that resonate most with them, further enriching their connection to the Penguins.

"We are incredibly excited to work with the Penguins to expand their fan loyalty experience," said Andrew Pizzi, CEO and Co-Founder of CrowdPlay. "By opening up the Black and Gold Premier+ platform to full Penguins season ticket holders, we are creating more opportunities for fans to engage and be rewarded for their fandom. Our goal is to elevate the Penguins fan experience, and this expansion is another step toward achieving that."

CrowdPlay’s managed service approach ensures that the Penguins and CrowdPlay continuously evolve the platform with new features, rewards, and redemption opportunities. Regular updates introduce fresh ways for fans to engage, including new integrations and expanded, dynamic earning opportunities throughout the season.

About CrowdPlay
CrowdPlay is a leading provider of fan engagement and loyalty solutions, specializing in creating immersive and rewarding experiences for sports fans. Through innovative technology and a managed service approach, CrowdPlay helps sports teams build stronger connections with their fans and drive long-term loyalty.

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